Chanel opened its Cruise 2025 collection on May 2, 2025, on the roof of Marseille icon Cité Radieuse, a UNESCO World Heritage site designed by Le Corbusier. The architectural marvel offered a striking setting with its brutalist design blended with the lively energy of the Mediterranean.
Creatively direct Virginie Viard was drawn to the colourfulness of the city’s mood in Marseille, its seashore culture, and the intensity of its culture. The collection blended Chanel’s timelessness of chic with new sporty nuances, recalling the city’s mix of tradition and modernity.
A Palette Inspired by the Sea
The colour palette of the collection was much like Mediterranean colours—soft pastel, coral pinks, and navy blues dark. The hues reminded one of sun-baked sandy beaches, crystal clear seas, and sunset golden beaches, which equated with luxury resorts.
Fusion of Classic and Contemporary
Chanel’s traditional tweed was reimagined in streamlined silhouettes, cropped over hoods and bike shorts, with a sporty spin on classic tweed. Crochet outfits, transparent knits, and floor-sweeping dresses brought bohemian, festive moods to the table, perfect for sybaritic escapades in foodie capitals.
Nautical Motifs and Accessories
Taking its cue from Marseille’s sea-faring legacy, the line borrowed subtle nautical elements—fishnet texture, shell finish, and rope detail. Paired with terrycloth platform sandals and patent loafers, comfort and elegance were wedded to create odysseys of luxurious travel.
A Celebration of Movement and Freedom
Viard advocated for lightness and simplicity in his designs, to the point of summer liberation. Lightweight designs and carefree forms in the collection attracted fashion enthusiasts and relaxation seekers when it came to enjoying their high-end indulgences.
Chanel Cruise 2025 collection is the ultimate example of how the brand develops while preserving its heritage. The blending of traditional characteristics and innovation concepts of the collection appeals to the refined people who adore the finer things in life and require fashion accordingly to their excess lifestyle.
