Graff’s $100 million Peacock Brooch is the epitome of luxury peak, innovation, and rarity.
In the ever-evolving era of haute joaillerie, 2025 witnessed the rebirth of a mythical gem that continues to intrigue enthusiasts and connoisseurs globally: Graff’s Peacock Brooch. Costing a staggering $100 million, the record-breaking jewel is an epitome of unparalleled craftsmanship, superior gems, and opulence lifestyle philosophy.
A Symphony of Colour and Handicraft

Peacock Brooch by Debutant by Graff Diamonds is a mesmerising spectacle of art and craftsmanship. Resembling the kaleidoscope colours of its inspiration, the brooch contains more than 1,300 stones, one stunning standout being a 20.02-carat dark blue pear-cut diamond that draws eyes away from all the rest. To balance this stunning centrepiece are a symphonic pattern of white and colour diamonds in green and blue that produce naturalistic depictions of the peacock’s shimmering feathers. The fine craftsmanship and attentive placement of every gem are a testament to Graff’s commitment to quality and innovation in Jewelry design.
The Pinnacle of Luxury Collectibles

In a time when high-end travel, high-end resorts, and high-end experiences are the pinnacle of the high-end lifestyle, the Peacock Brooch is more than a gem—and a symbol of good taste, status, and high-end investment. Its price positions it at the most expensive and highest-end luxury lifestyle trend, perfect for sophisticated readers who want the best of everything in life.
A Timeless Investment

Apart from its looks, Peacock Brooch is an investment as well. Its rare centre blue diamond and intricacy in work make it value over the years. To an individual who has been exposed to luxurious life, the accessory is not purchased for the sake of attractiveness but acquiring art history to leave for his or her next generations.