During Geneva Watch Days 2025, Tag Heuer launched its ground-breaking TH-Carbonspring oscillator—a next-generation carbon hairspring technology that redrawing the boundaries of contemporary watchmaking. A daring step into the future, the technology combines haute horology and high-performance engineering, attracting prestige-and-precision-striving collectors.
Real innovation is a ten-year phenomenon in high-watchmaking, and high-watchmaking is a field always in flux. But at Geneva Watch Days 2025, Tag Heuer shook the industry to its core with a break-with-the-past announcement: the TH-Carbonspring oscillator. Developed over six years, this technology is the beginning of a new era in carbon hairspring creation, the start of a new generation in watchmaking craftsmanship.
It is a breakthrough for Tag Heuer, already a legendary brand for its futurism. TH-Carbonspring offers unprecedented stability, resistance, and strength to magnetism and shocks—features that elevate timekeeping to new levels. It differs from the conventional hairsprings in that its advanced carbon structure achieves durability without sacrificing sensitivity, placing Tag Heuer in the vanguard of luxury and performance.
First introduced on the traditional watches like Monaco Flyback Chronograph and Carrera Tourbillon Extreme Sport, the technology is not really an engineering advancement—it’s a bold reassertion of watchmaking supremacy. These retrolooks, paired with this fresh oscillator, are a union of heritage traditions and hi-tech precision, perfect for aficionados who look for exclusivity and innovation in equal measures.
But this is not just watchmaking—this is a cultural phenomenon. As luxury becomes increasingly attractive to an under-50, high-tech crowd, Tag Heuer’s move is a direct appeal to the collector under 50 who hungers for excess experiences, lifestyle fashions, and unorthodox craftsmanship. The TH-Carbonspring is less about telling time and more about rewriting the future of luxury living in profound engineering statements.
For those who dream of a timepiece not only symbolic of heritage but also of the rhythm of innovation, Tag Heuer’s latest chapter resonates with us so warmly. The Chime of Innovation chimes sonorous, accurate, and unapologetically luxurious.
