Hollywood golden girl Blake Lively turns red-carpet glamour and cutting-edge entrepreneurship into a new vision of luxury and empowerment.

There are few names that evoke old-school glamour and effortless chic quite like Blake Lively. From Gossip Girl to red carpets worldwide, she’s mastered the art of stardom and style. Every appearance is well thought out—be it in Atelier Versace or Valentino Couture—Lively does luxury like it’s armor and art form.

Behind the scenes, she’s a savvy businesswoman. With her brand of non-alcoholic drinks Betty Buzz and future projects like Betty Booze, Blake has made her passion for sophistication into a lifestyle brand based on authenticity. Her focus on detail also transfers to her homes—she and husband Ryan Reynolds own high-end properties from New York to Canada, each of which exudes understated luxury with warm, modern style.

Lively’s travel journals feature destinations as indulgent as her wardrobe—Paris for fashion, the Hamptons for unwinding, and Aspen for family trips. But it’s her down-to-earth appeal and self-fashioned success that render her a luxury icon. She sports Old Hollywood glamour with down-to-earth sophistication—a synergy that encapsulates the essence of modern luxury.