Luxury brands embrace sustainability, redefining watches and Jewelry with ethical practices and innovative eco-friendly designs.
Sustainability is no longer just a trend but a lifestyle imperative in 2025. For affluent readers under 50, eco-conscious luxury now holds equal allure to exclusivity.
Brands Leading the Change
- Chopard: Pioneering in Fairmined gold, their Green Carpet Collection fuses ethics with elegance.
- IWC Schaffhausen: Introduced the first watch straps crafted from natural and recyclable materials like Miratex®.
Why Ethical Luxury Matters
- Conscious Consumption: Younger affluent consumers seek to align purchases with their values.
- Innovative Design: Eco-friendly materials inspire ground-breaking designs that redefine luxury aesthetics.
How to Shop Sustainably
- Look for Certifications: Support brands using responsibly sourced materials.
- Invest in Longevity: Choose timeless designs that endure beyond fleeting trends.
- Repurpose and Repair: Many high-end brands now offer refurbishment services to extend the life of treasured pieces.
Sustainable watches and Jewelry mark a new chapter in the luxury narrative, proving opulence can coexist with responsibility.
