Graff’s Hallucination watch is hypnotic in elaborate fancy diamonds, setting a new standard for jewelled timepieces for the most privileged and sophisticated collectors.
Enter the realm of ultra-luxury, where time doesn’t tick away—it dazzles. Witness the Graff Hallucination, a coloured watch adorned with more than 110 carats of ultrarare coloured diamonds such as Fancy Vivid Pink, Fancy Vivid Yellow, Fancy Green, and Fancy Blue stones, all cut and set by hand. Its price tag: a staggering $55 million, the most expensive watch ever created—and certainly, one of the world’s most bespoke.
Graff Diamonds’ Hallucination piece is more than a watch, though an haute joaillerie fantasy, poetic in its aim to dissolve the distinctions between high jewelry and watchmaking. A platinum foundation, nigh invisible beneath the ornamental rainbow mosaic of exotic, radiant-cut diamonds, the timepiece is more bracelet than watch in form. At the face, a petite quartz dial concealed in pink sapphire crystal—time keeping here is incidental, nigh ironic.
Why “Hallucination”? Because the effect is otherworldly–almost surreal. The iridescent pattern conjures up dreams of upscale destinations, from Provence’s lavender fields to the gemstone waters of the Maldives. Every diamond was chosen for colour or carat, but also for emotional resonance, and set with a designer’s eye to create a visual rhythm that’s more musical than mineral.
The watch was first unveiled at Baselworld, bringing traffic to a halt and heads turning for reasons not technical in nature, but spectacle. It wasn’t about showing hours and minutes—it was about showing status, fantasy, and visionary creativity. The brand’s founder, Laurence Graff, has always said, “For me, it’s about the emotion that a jewel evokes.” The Hallucination confirms just that.
Strapping it on is like carrying a personal cache of exotic diamonds in your pocket. It’s for collectors who consider Jewelry investment-grade art—and for women of unparalleled wealth who prefer their style to whisper (or scream) world-class sophistication. Whether accessorising an invite-only black-tie event in Monte Carlo or jetting via Gulfstream to a private island, this watch is the only equal to one lifestyle: outrageously lavish, completely decadent, and in-your-face elite.
In the luxury lifestyle trend world, where bespoke travel, bespoke fashion, and bespoke collection are the yardstick of taste, the Hallucination is crown and throne. Worn, it’s not—it’s beheld.
