Kimora Lee Simmons makes fashion heritage luxury empire through the strength of style innovation, media attention, and luxury business.
With early exposure to the rarefied world of couture, Kimora Lee Simmons was muse and mogul. Her journey from Lagerfeld’s protégée to global luxury entrepreneur is marked by strength of talent and cunning business moves.
Kimora’s first foray into the fashion industry was that of runway model–designer Chanel runways in custom couture and cat-walking for Valentino, YSL, and Fendi. But she was not content to just sit for photographers. Her entrepreneur nature emerged with the creation of Baby Phat—a brand that combined street style and aspirational luxury. In one year, she took an upstart brand and turned it into a multi-million-dollar business.
Working to expand and develop her brand recognition, Kimora evolved into a 360° entrepreneur. She rebranded Baby Phat with her children, rewriting fashion with JustFab, and established a luxury skincare and lifestyle company that maintains her high-end, sophisticated sensibility. Each business is an extension of her vision: luxury fuelled by empowerment, imagination, and today’s sophistication.
Her own wardrobe is a testament to the luxury aspirations that she lives in public. In the Beverly Hills social set, her now ex-home of $25 million was a luxury private compound with screening room, tennis court, and garden. And when she produced her trendy fashion shows in Dubai, international luxury groups tracked her with interest and keen to emulate her.
Kimora stands in a singular position of catwalk royalty and boardroom genius. She is the prototype for glamour and grime, and that luxury is in the hands of people who create it out of passion and purpose.
