Meet the new Lamborghini Urus SE, a 789-hp plug-in hybrid SUV that merges indulgent performance with luxurious practicality. From off-road adventures to city cruising, this ultra-SUV elevates every drive with bold styling and electrifying speed, embodying the spirit of modern luxury and lifestyle trends.
When it comes to redefining indulgence, Lamborghini has mastered the art of excess—and the all-new Lamborghini Urus SE is no exception. Designed for thrill-seekers who prefer their adrenaline served with a side of refinement, the Urus SE offers everything a luxury aficionado could want from a high-performance SUV: power, prestige, and personality.
At a glance, the Urus SE radiates presence with LED matrix headlights, aggressive 23-inch copper snowflake-inspired wheels, and a Bianco Carico finish that gleams under the sun. Inside, you’ll find an aviation-inspired dashboard, precision switchgear, and lavish materials—perfect for those who appreciate aesthetics as much as performance. Whether you’re zipping along coastal roads or making a grand entrance at a Michelin-star restaurant, this Lamborghini ensures you’re seen, heard, and admired.
A Symphony of Speed and Sustainability
The Urus SE isn’t just about looks—it packs a mighty punch under the hood. Powered by a 612-hp twin-turbo V8 complemented by a 189-hp electric motor, this hybrid delivers an astonishing 789 horsepower. It rockets from 0 to 60 mph in just 3.4 seconds, effortlessly blending brute force with eco-conscious engineering. With a top speed of 194 mph, it’s hard to believe you’re piloting a 5,500-pound SUV. Yet, thanks to Lamborghini’s electric torque vectoring system and an electronic limited-slip rear differential, the Urus SE handles with a finesse that rivals some sports cars.
For those moments when you need to slow the pace—say, for a scenic cruise through wine country—switching to pure EV mode offers a quieter, more composed ride. The 22-kWh battery even allows for 30 miles of electric-only driving, making it ideal for urban jaunts without sacrificing eco-credibility.
Luxury Meets Adventure
Lamborghini didn’t hold back on capability either. Inspired by the brand’s off-road icon, the LM002, the Urus SE shines just as brightly off the beaten path. During a test drive at Puglia’s Nardò testing facility, the SUV kicked up sand with wild abandon, sliding effortlessly through sharp turns. While most buyers may never leave the asphalt, it’s reassuring to know this beast is ready for anything—whether that’s a weekend in the mountains or a photo-worthy moment at a beachside resort.
A Lifestyle Choice, Not Just a Car
The Lamborghini Urus SE isn’t just an SUV—it’s a statement piece for those who crave indulgent experiences and luxury lifestyle trends. With extensive personalization options, like the vibrant Verde Mantis or Blu Uranus finishes, every Urus feels unique. It’s no wonder nearly 70% of Urus buyers are new to the brand, with younger drivers and women embracing its stylish versatility.
In a world where experiences matter more than ever, the Urus SE stands as the perfect partner for those who live boldly—whether through fine dining, luxury travel, or simply making an entrance wherever life takes them.
