H. Moser & Cie partners with Azuki, an online art community, to bring together NFT artistic expression and haute horlogerie craft in the luxury-fusion future times.
Where H. Moser & Cie ventures into the NFT space, a new thing is born. The liberated Swiss minimalist watchmaking tradition, renowned for its stripped-back-to-the-bones mechanical beauty, has collaborated with Azuki, one of the leading digital art and Web3 communities, to launch “Elements of Time”—an experience where blockchain identity intersects haute horology as never before.
The watch itself is an elegant paradox—a classically inspired H. Moser design wrapped in futuristic storytelling. Featuring a fumé dial infused with digital micro-etchings, each piece carries a unique NFT twin that exists in Azuki’s metaverse. Owners can showcase their watch both physically and virtually—bridging the gap between craftsmanship and code.
Every “Element of Time” watch is a 1-of-1 edition, featuring H. Moser’s in-house HMC 200 automatic calibre and a case milled from bio-grade titanium. The timepiece’s digital twin lives permanently on the Ethereum blockchain—serving as a certificate of authenticity and a passport into Azuki’s exclusive Web3 community.
This intersection goes further than design; it’s the intersection of digital ownership and mechanical watchmaking. When collectors seek exclusivity and emotional attachment, “Elements of Time” offers both—a timepiece that’s as much an experience as a collector’s item.
H. Moser CEO Edouard Meylan described it best: “We’ve always believed in emotional minimalism. This is minimalism meeting the metaverse.” And indeed, it’s a masterclass in merging tangible tradition with digital frontier.
To the next generation of collectors online and offline, the Moser × Azuki collaboration introduces something fresh: a watch with character that speaks the language of luxury anew.
