For watch enthusiasts and collectors with a penchant for luxury, Rolex continues to set the standard with releases that blend exceptional craftsmanship with an undeniable opulence. In 2024, Rolex introduced some standout models that epitomise exclusivity and innovation. Here’s a closer look at three of the latest, most luxurious—and priciest—Rolex watches that have captivated the high-end watch market.
Rolex Day-Date 40 in Everose Gold with Slate Ombré Dial
Known as the “President’s Watch,” the Day-Date has long represented prestige. This year’s release in 18 ct Everose gold, featuring a mesmerizing Slate Ombré dial, brings a fresh, modern elegance to a classic favourite. Its refined gradient dial shifts from dark to light gray, pairing perfectly with Roman numerals in pink gold. Under the dial, the watch is powered by Rolex’s advanced Calibre 3255 movement, offering an impressive 70-hour power reserve. This model, with its distinguished looks and technical excellence, is priced around $43,000 USD and is as striking as it is exclusive—a statement for those who value timeless luxury.
Rolex Cosmograph Daytona with White Mother-of-Pearl Dial
This year, Rolex expanded the beloved Cosmograph Daytona line with a model in 18 ct white gold and a dial crafted from rare white mother-of-pearl. This particular Daytona dazzles with 36 brilliant-cut diamonds set around the bezel, exuding an undeniable luxury vibe. Originally designed for racing, the Daytona retains its functional chronograph features, operated by the robust Calibre 4131 movement with a 72-hour power reserve. Whether for daily wear or as a collector’s piece, this model is both a testament to Rolex’s expertise and a feast for the eyes. Available for around $64,000 USD, it embodies a rare combination of high performance and visual allure.
Rolex Deepsea in Yellow Gold with Blue Lacquer Dial
Making a splash in the world of luxury diving watches, the latest Rolex Deepsea is crafted in solid 18 ct yellow gold—a bold choice for a professional-grade dive watch. Equipped with a 3,900-meter water resistance, this model is powered by the Calibre 3235, featuring Rolex’s trademark precision and a 70-hour power reserve. The deep blue lacquer dial perfectly complements the gold case, creating a watch that’s as much at home on a super yacht as it is on the ocean floor. Priced at approximately $54,000 USD, the Deepsea is ideal for those seeking an unparalleled fusion of high-end style and exceptional durability.
Rolex’s new models for 2024 bring to life a perfect blend of luxury, innovation, and tradition, cementing their status as coveted timepieces for sophisticated collectors. Whether it’s the executive allure of the Day-Date, the classic luxury of the Daytona, or the adventurous spirit of the Deepsea, these watches represent the height of Rolex craftsmanship and are designed for those who appreciate the finer things in life.
